Added Advantage

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031 818 9050

Privacy Policy

PRIVACY POLICY

Effective Date: 23 September 2026

1. Introduction

Added Advantage Academy (“Added Advantage”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information that you provide to us.

This Privacy Policy explains how we collect, use, store, protect and process your personal information when you visit or use our website, https://addedadvantage.co.za/ (“the Website”), contact us, enquire about our courses and training services, or otherwise interact with us.

Added Advantage Academy provides end-user computer training, soft skills training, graphic design training, skills development, learnerships, national certificate programmes and related training services to businesses, organisations and individuals.

We process personal information in accordance with applicable South African legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable laws.

By using our Website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

  • Complete a contact or enquiry form;

  • Request information about our courses or training services;

  • Request a quotation;

  • Enquire about learnerships, skills development or training programmes;

  • Contact us by telephone, email or other communication channels;

  • Subscribe to or request information from us;

  • Apply for or participate in a training programme;

  • Communicate with us regarding our services.

Depending on the nature of your interaction with us, the information we may collect includes:

  • Full name;

  • Email address;

  • Telephone or mobile number;

  • Company or organisation details;

  • Training course or programme of interest;

  • Information contained in your enquiry or message;

  • Information required to administer training or learning programmes;

  • Any other information you voluntarily provide to us.

We only request information that is reasonably necessary for the relevant purpose.

3. Information Collected Automatically

When you visit our Website, certain technical information may be collected automatically.

This may include:

  • IP address;

  • Browser type and version;

  • Device type;

  • Operating system;

  • Date and time of your visit;

  • Pages visited;

  • Referring website or source;

  • General website usage information.

This information may be collected through cookies, analytics tools, server logs or similar technologies.

We use this information primarily to help maintain, secure and improve the Website and to understand how visitors use our Website.

4. How We Use Your Personal Information

We may use your personal information for purposes including:

  • Responding to your enquiries;

  • Providing information about our courses and training services;

  • Preparing and providing quotations;

  • Registering or administering learners and training programmes;

  • Communicating with you regarding training or services;

  • Providing customer and administrative support;

  • Managing our relationship with clients, learners and prospective clients;

  • Processing information necessary for learnerships, skills development and related programmes;

  • Providing training-related reports and feedback where applicable;

  • Improving our Website, services and customer experience;

  • Maintaining and securing our Website and systems;

  • Complying with legal and regulatory obligations;

  • Protecting our legitimate business interests and rights;

  • Sending marketing or promotional communications where permitted by law and where appropriate consent has been obtained.

We will not use your personal information for purposes that are incompatible with the purpose for which it was originally collected unless permitted or required by applicable law.

5. Legal Basis for Processing

We will process personal information where permitted under applicable South African law.

Depending on the circumstances, this may include processing:

  • With your consent;

  • Where necessary to respond to your request or take steps at your request;

  • Where necessary to provide a service or administer a training programme;

  • Where required by law;

  • Where necessary to protect our legitimate interests, provided that your interests and rights are appropriately considered.

Where we rely on consent, you may withdraw your consent, subject to any legal or contractual limitations and any processing that we are otherwise legally entitled or required to undertake.

6. Contact and Enquiry Forms

Our Website may contain forms that allow visitors to contact us or enquire about our training services.

Information submitted through these forms may include your:

  • First name;

  • Last name;

  • Email address;

  • Telephone number;

  • Course or training requirement;

  • Message or enquiry.

We use this information to respond to your enquiry and provide the requested information or services.

Please do not submit sensitive personal information through a Website form unless it is specifically requested and necessary for the relevant service.

7. Training and Learner Information

Where you enrol in or participate in one of our training programmes, we may need to collect additional information to administer the programme.

This information may be used for purposes such as:

  • Learner registration;

  • Training administration;

  • Assessment and reporting;

  • Certification;

  • Skills development administration;

  • Learnership administration;

  • Communication with learners, employers or relevant training bodies;

  • Meeting applicable accreditation, regulatory or legal requirements.

Where required, information may be shared with relevant employers, training authorities, SETAs, accreditation bodies or other authorised parties for legitimate training, assessment, accreditation or regulatory purposes.

8. Sharing of Personal Information

We do not sell or rent your personal information to third parties.

We may disclose personal information where reasonably necessary to:

  • Provide our services;

  • Administer training programmes;

  • Respond to enquiries;

  • Process registrations or applications;

  • Provide assessment or certification services;

  • Meet legal or regulatory requirements;

  • Work with authorised service providers who assist us in operating our business or Website;

  • Protect our rights, property, systems or users;

  • Prevent fraud, abuse or unlawful activity.

Where third-party service providers process personal information on our behalf, we take reasonable steps to ensure that appropriate confidentiality and security measures are maintained.

9. Third-Party Websites and Services

Our Website may contain links to third-party websites, platforms or services.

These third parties operate independently and may have their own privacy policies and terms of use.

Added Advantage is not responsible for the privacy practices, security or content of third-party websites.

We recommend that you review the privacy policies of third-party websites before submitting personal information to them.

10. Cookies

Our Website may use cookies and similar technologies.

Cookies are small files stored on your device that help websites function correctly and provide information about how visitors use the Website.

Cookies may be used to:

  • Improve Website functionality;

  • Remember certain preferences;

  • Understand Website traffic and usage;

  • Improve Website performance;

  • Support security and technical functions;

  • Assist with analytics and Website improvement.

You can adjust your browser settings to block or delete cookies. However, disabling certain cookies may affect the functionality of parts of the Website.

11. Direct Marketing

Where permitted by applicable law, we may use your personal information to communicate with you about our services, courses, training programmes, events or other relevant offerings.

Where consent is required, we will obtain the appropriate consent before sending direct marketing communications.

You may request that we stop sending you marketing communications at any time.

Each electronic marketing communication may also provide an appropriate method for opting out.

12. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • Loss;

  • Theft;

  • Unauthorised access;

  • Unauthorised disclosure;

  • Unauthorised alteration;

  • Destruction; and

  • Unlawful processing.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You acknowledge that providing information over the internet involves some degree of risk.

13. Retention of Personal Information

We will retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

  • The purpose for which the information was collected;

  • Whether there is an ongoing relationship with you;

  • Legal, regulatory or contractual requirements;

  • Accounting, tax or administrative requirements;

  • The resolution of disputes or enforcement of agreements.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it where appropriate.

14. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to personal information that we hold about you;

  • Request correction or updating of inaccurate or incomplete personal information;

  • Request deletion of personal information where there is a lawful basis to do so;

  • Object to certain forms of processing;

  • Withdraw consent where processing is based on consent;

  • Object to direct marketing;

  • Request information regarding how your personal information is being processed;

  • Lodge a complaint regarding the processing of your personal information.

Certain requests may be subject to legal limitations or requirements.

15. Access to and Correction of Personal Information

If you believe that information we hold about you is inaccurate, incomplete or outdated, you may contact us and request that the information be corrected or updated.

We may take reasonable steps to verify your identity before providing access to or making changes to personal information.

16. Children’s Privacy

Our Website is not intended to knowingly collect personal information from children without appropriate consent or authorisation where such consent or authorisation is required by law.

If you believe that a child has provided personal information to us unlawfully, please contact us so that we can take appropriate steps.

17. Information About Other People

If you provide us with personal information relating to another person, you should ensure that you have the appropriate authority or lawful basis to provide that information to us.

You should also ensure that the relevant person has been informed, where required, about how their information may be processed.

18. Cross-Border Transfers

Where it is necessary to use service providers or systems that process or store personal information outside South Africa, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable data protection laws and appropriate safeguards.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our services;

  • Changes to our Website;

  • Changes in technology;

  • Changes in applicable legislation or regulatory requirements;

  • Changes to our privacy practices.

The updated Privacy Policy will be published on our Website with the relevant effective date.

We encourage you to review this page periodically.

20. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have a concern regarding the processing of your personal information, please contact Added Advantage Academy.

Added Advantage Academy

Address:
4th Floor
197 Peter Mokaba Road
Morningside
Durban
KwaZulu-Natal
4001
South Africa

Telephone: 031 818 9050

Email: pippa@added.co.za

You may also contact us regarding requests to access, correct or update your personal information.

21. Complaints

If you have a concern regarding the way we process your personal information, we encourage you to contact us first so that we can attempt to resolve the matter.

You also have the right, where applicable, to lodge a complaint with the Information Regulator of South Africa.

The Information Regulator is responsible for overseeing compliance with POPIA and other applicable data protection legislation in South Africa.

22. Acceptance

By using the Added Advantage Academy Website and voluntarily providing personal information to us, you acknowledge that you have read and understood this Privacy Policy and agree to the processing of your personal information in accordance with applicable law and this Privacy Policy.

Last Updated: 23 September 2026

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